How SMS Business Solutions Can Drastically Improve Revenue
Are you wondering if text-enabling your business is worth the investment, or if it can really increase your sales?
Well, wonder no more.
In this blog, we will show you how SMS business solutions can improve your revenue and benefit your customers simultaneously.
First, Why SMS?
Because texting (which uses both SMS and MMS formats) is one of the most popular communication methods on the planet, over 5 billion people own a smartphone, and over 75 percent use that phone to text. Not call – text.
Unlike emails that go unread for weeks or phone calls that are ignored as spam, texts have an incredible open rate of 98 percent. In fact, 90 percent of people respond to a text after just 30 minutes. Talk about an effective way to connect with customers.
4 Financial Benefits of Using SMS Business Solutions
While there are all kinds of benefits to SMS business solutions, we’re going to focus on the top four benefits that improve your revenue in a big way.
1. They Increase Customer Engagement
Text messages have a knack for grabbing attention, not only because the recipient is immediately notified of the message, but there’s also a societal expectation that they’ll respond immediately. And most consumers do!
So, whether it’s a flash sale alert, a personalized promotion, or an order update, SMS business solutions ensure your message gets noticed by your customers. Just make sure you send it during regular business hours.
Coupons sent via text are redeemed ten times more than traditional ones
2. They Produce Higher Conversion Rates
Text-based marketing campaigns produce significantly higher conversion rates compared to other channels like email. And why not? Texts are short, direct, and delivered instantly to customers when they’re most likely to act. Over 52 percent of consumers said receiving a text increased the likelihood that they’d make a purchase.
Suppose you own a restaurant and want to promote your Valentine’s Day special. So, you send an email to your subscriber list. A day or two later, you follow that with a text blast to remind them to make their reservations ASAP.
It will increase the number of reservations you receive and keep your restaurant top-of-mind when guests plan for future holidays or anniversaries.
3. They Let You Personalize Each Interaction at Scale
Like all other forms of B2C communication, texts are most effective if they’re personalized. Especially because 72 percent of customers expect brands to know their interests and act accordingly.
By using customer data and segmenting them appropriately, you can ensure you meet these expectations and even exceed them. Simply create texts that resonate with each customer based on their preferences, behaviors, and even purchase history.
Here’s an example. Let’s say you operate a beauty salon, and you want to send out a promotion for your new skincare line. By separating your customer list based on skincare concerns (oily, dry, anti-aging, etc.), you can send personalized texts offering recommendations and discounts for their specific needs.
This kind of personalization improves your customers’ experiences, boosts conversion rates, and drives repeat business. If you play your cards right, you might even turn a few customers into brand advocates. All in all, it could lead to 10 to 15 percent revenue increases.
Research has shown that personalized calls to action (CTAs) perform 202 percent better than generic ones.
4. They Save You Money
Unlike traditional advertising methods that require hefty investments in printing, postage, or ad space, texting is relatively inexpensive. On average, the cost to send an SMS message is mere pennies per text, making it an affordable marketing choice for businesses of all sizes and budgets.
The low cost per message translates into even higher ROI, allowing you to maximize your marketing budget while generating revenue.
Take a dental clinic, for example. They need to remind patients of their appointments but don’t want to incur more labor costs or pay for hundreds of cards worth of postage. By using an SMS business solution like UBT’s, they can send text reminders to patients that reduce both costs and no-show rates. This saves time and increases their profits.
Text-based marketing averages an incredibly high ROI, generating 71 dollars in revenue for every dollar spent.
Turn 💬 into 💰 with CloudMessage from Unified Business Technologies!
Our platform allows you to manage all customer texts from one shared inbox, respond in real time, and collaborate with your colleagues across all internet-connected devices. And with our PBX integration, you get to:
- Create automated responses
- Set up drip campaigns
- View all conversations in a single thread
- And more!
Reach out today to get the SMS business solutions you need and the support you deserve with UBT.